Kifu Coffee Roasters
brand identity, logo design, art direction, package design
At the core of Kifu Coffee Roasters is the idea of the “global village.” I drew off this idea and created an icon reminiscent of a drop pin on a map. Inside the pin is nestled a coffee bean.
Drop pins are used to show your location, or where you are present. In the same way, Kifu Coffee Roasters can use this icon to show how and where they are present in the world.
Labels are color coded by region. Dots signify the darkness of the roast.